Sellermetry

Amazon PPC Max CPC Calculator

Estimate the maximum average CPC your Sponsored Products economics can support.

Your order economics

Enter your costs and target

Maximum target-margin CPC

$0.90

Maximum average click cost supported by your conversion rate and target margin.

Break-even CPC$1.50
Target ad cost / order$9.00
Break-even ad cost / order$15.00
Target ACoS22.5%
Break-even ACoS37.5%
Target ROAS4.44x
Break-even ROAS2.67x
Contribution before ads$15.00

How maximum CPC works

Sponsored Products are cost-per-click ads. Allowable ad cost per order is converted to CPC using your conversion rate: orders divided by ad clicks.

Use your actual per-order Amazon fee estimate from Seller Central. Fees vary by category and fulfillment, so this tool does not encode an FBA fee schedule.

Last verified: August 25, 2026. This is a planning estimate. Verify current account terms before making decisions. Sellermetry is not affiliated with or endorsed by Amazon.

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