TikTok Shop Break-even ROAS Calculator
Estimate the ROAS your product needs to break even or preserve a target profit margin.
Break-even ROAS
2.65xEstimated revenue needed per ad dollar when expected profit reaches zero.
Planning estimate using the before-creator-payout refund assumption. Actual settlements and ad attribution may differ.
How the ROAS estimate works
The calculator uses Sellermetry’s TikTok Shop US planning model to estimate referral fees after expected refunds, refund administration fees, creator commission recovery before payout, and optional Smart Promotion cost.
Break-even ROAS equals product revenue divided by contribution available before advertising. Target-margin ROAS first reserves the desired profit dollars, then divides revenue by the remaining affordable ad cost.
This is a planning estimate. Actual GMV Max attribution, settlement timing, category referral rates, and order adjustments may differ.
Last verified: August 25, 2026. This is a planning estimate. Verify current account terms before making decisions. Sellermetry is not affiliated with or endorsed by TikTok Shop.